The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Viant Technology (DSP) delivers accelerating revenue growth, margin expansion, and GAAP profitability, positioning itself as a differentiated AI-powered programmatic advertising platform. DSP posted ...

When under fire, duck behind fuzzy animals. That, more or less, seems to be Coca-Cola’s strategy as it continues dabbling with generative AI. Last year, the mega-beverage corporation drew grumbles ...

It was the classic “take out the trash” move. On Friday, Jan. 16, late in the afternoon before the Martin Luther King Jr. holiday weekend, OpenAI confirmed what industry insiders have long suspected: ...

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled ...

OpenAI said Friday that it would start rolling out ads in ChatGPT to some U.S. users, as the company aims to generate more revenue ahead of a highly anticipated initial public offering. The company ...

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

New year is traditionally a time for resolutions - so what better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry... Did you have a good break? Maybe ...