For a time, the Formula 1 became a symbol of how TAG Heuer had led Heuer astray, cheapening this once-great mechanical ...

Ever since the immensely successful MoonSwatch collaboration between Omega and Swatch, eyes have been firmly on TAG Heuer with the hope that the brand will bring back the legendary plastic Formula 1 ...

Last month, a surreptitious early glimpse of TAG Heuer’s full-scale revival—officially revealed today—of its iconic plastic-cased 1980s watch, the “Formula 1,” appeared in the fitting setting of the ...

Today, few watches are more iconic than the TAG Heuer Monaco, but it was initially a flop when it was introduced in 1969. The new Monaco Gulf is the most Le Mans-inspired edition yet. TAG Heuer TAG ...

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. Many longtime watch ...

The Connected Calibre E5 runs a bespoke OS. It still works with Android—but it now gets that coveted Made-for-Apple certification. That's likely one of the biggest reasons for the switch, as Google ...

It’s hard to definitively decide which brand takes the crown for the best watch, but one watch manufacturer that truly deserves all the applause it gets is TAG Heuer. Known for its collections of ...

Tag Heuer is most famous for its chronographs: a watch genre it has excelled in so comprehensively that at one point it was producing them for many of its storied Swiss rivals, including Rolex. Its ...