TAG Heuer has been making watches since 1860. Like other storied watchmakers (think Rolex and Breitling), TAG Heuer watches are coveted by athletes and enthusiasts. The Switzerland-based brand was a ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." In 2025, TAG Heuer set “a bold statement of who we are,” says CEO Antoine Pin. The brand returned as ...

TAG Heuer achieved perfection by applying details from two highly coveted vintage models to its much-loved new Carrera Glassbox design.

For the third time, TAG Heuer teams with Hiroshi Fujiwara, known as the godfather of streetwear, for a Carrera Chronograph ...

It’s been the year of Formula 1 for Tag Heuer. On January 1 the Swiss watchmaker returned as official timekeeper of the sport, refreshed its core Formula 1 collection, and released a string of ...

TAG Heuer has introduced a range of new watches at this year’s Watches and Wonders in Geneva, among them is the Carrera Date 36mm, capturing the essence of feminine sophistication, to the luxurious ...

Reading about watches can often feel like cracking open a textbook. Browsing—and even buying—means being barraged with inscrutable words and phrases like "tourbillons,” “perpetual calendars,” “minute ...

The first “serious” watch I ever had is on my wrist as I write this, and looking down at it provokes some reflection: It stood up incredibly well to my years of ignorant abuse, and even though my ...

When you think of legendary racing drivers from throughout history, Ayrton Senna is a shoe-in to sit near the top of that list. The Brazilian Formula 1 driver has a trio of championships to his name, ...