When Techniques d’Avant Garde acquired Heuer in 1985, the Swiss watch industry was in a sorry state. Nobody wanted mechanical watches, much less the antiquated chronographs that had made Heuer famous.

In 2023, Porsche’s 963 made its official race debut at the 24 Hours of Daytona. For the past year, the prototype has continued to make strides. On June 12, it advanced into the so-called ‘Hyperpole’ ...

Finally, the GT car-inspired concept chronograph first unveiled at BaselWorld 2008 turned to reality, from a collaboration between TAG Heuer and legendary Japanese car designer Ken Okuyama. Okuyama is ...

Since 2011, TAG Heuer has been the official watch partner of the Monaco Grand Prix. And this year, the brand invited several notable names to take in the action, including Spider-Man: Homecoming star ...

TAG Heuer and its founder, Jack Heuer, are synonymous with auto racing watches and played a critical role in shaping the chronograph genre. However, until it was revived in 2024, few watch fans were ...

TAG Heuer is penning another chapter in its storied existence, with two new models that blend modernity and performance. The brand’s Carerra model is celebrating its 60th anniversary – the original ...

TAG Heuer has introduced a range of new watches at this year’s Watches and Wonders in Geneva, among them is the Carrera Date 36mm, capturing the essence of feminine sophistication, to the luxurious ...

For the third time, TAG Heuer teams with Hiroshi Fujiwara, known as the godfather of streetwear, for a Carrera Chronograph ...

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Longtime partners Porsche and Tag Heuer (plus Porsche Latin America) have recently presented a pair of 'Sonderwunsch' one-offs based on the feisty 718 Cayman GT4 RS at Rennsport Reunion 7 as a tribute ...

The Tag Heuer Carrera is, for my money, the hottest watch of the year so far. It’s the Carrera’s 60th anniversary, which Hodinkee marked with a 9,000-word testament to the collector enthusiasm for the ...

After a three-year flush of almost nothing but steel sports luxury watches, a warm glow is making a return to the watch industry. The following five new 18k gold watches from Rolex, Omega, ...