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Ever since I can remember – going back to the 1990s, for the “I was there” stuff – TAG Heuer has positioned itself as the maker of a man’s “first luxury watch”. That’s the watch for when the pages of ...

Though the new release is scheduled to hit retailers on—you guessed it—November 17, serial #001 is slated to be auctioned off as part of the Heuer Parade auction being held by Phillips in Geneva ...

Swiss luxury watch brand TAG Heuer will launch three new models in the TAG Heuer Autavia collection in 2022. These new models feature a flyback chronograph and, for the first time in the Autavia ...

It’s been some time since Hodinkee announced a collaboration with another watchmaker; fortunately, their latest work probably won’t disappoint vintage watch fans. Working with TAG Heuer, Hodinkee ...

We are always scouring the web for the most amazing watches currently available, and each Friday we share five standout pieces with you. Giovanni Prigigallo of watch market index EveryWatch told Robb ...

Much like the string of annual autoshows, watchmakers also look forward to a handful of major watch expos, where participating brands can show off concepts, new debuts, and updates. Of the two or ...

Forbes contributors publish independent expert analyses and insights. Literary tracker of timepieces and luxury goods. It isn't everyday that a watch brand creates a timepiece that honors a brand ...

In 2023, Nicholas Biebuyck, TAG Heuer’s Global Heritage Director, met with a group of Australian TAG Heuer collectors known for their passionate appreciation of the brand’s motosports watches. This ...

For the third time, TAG Heuer teams with Hiroshi Fujiwara, known as the godfather of streetwear, for a Carrera Chronograph ...