Swiss watchmakers have been on a path of producing fewer watches and selling them at higher average prices for the past two ...

The price of Swiss watches might be about to skyrocket with brands like Rolex, Omega, and others set to react to the White House’s executive order imposing a 39% ad valorem tariff on all imports from ...

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

A new report indicates that Rolex is about to raise its prices an average of 7 percent across its catalog beginning in ...

A Morgan Stanley analyst said it's "unlikely that secondary prices will stabilize in the near future." ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Swiss watchmaking is known for precision, careful regulation, and reliability that holds up over time. That reputation often ...

On April 9th, tariffs on Swiss watch imports were implemented at a rate of 31%, while EU watch imports are subject to a 20% tariff. There is currently no clear guidance from the administration ...

This story is from an installment of In the Loupe, our weekly insider newsletter about the best of the watch world. Sign up here. Anyone who’s ever bought or contemplated buying a secondhand Rolex ...