Rolex, Audemars Piguet, and Tudor increased watch prices by around 7 percent at the start of 2026, according a WatchPro ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury ...

A new report indicates that Rolex is about to raise its prices an average of 7 percent across its catalog beginning in ...

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

An insight from the program is that consumers will pay 28% more on average for a preowned watch that has been certified ...

A Morgan Stanley analyst said it's "unlikely that secondary prices will stabilize in the near future." ...

It appears it’s a time of change at Rolex. The Swiss watchmaker has named Nicolas Brunschwig as chairman of Rolex SA in Geneva and its umbrella organization Rolex Holding SA, according to Bloomberg.

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Rolex SA is upending the world of luxury watch retailing by buying Bucherer AG in a deal that gives the Swiss brand a major presence in consumer sales for the first time. In a move that could have ...