Swatch turned 30 this year, but its story could have been entirely different if the Swiss watchmaking industry had continued on its downward trajectory of the 70s. Uri Baruchin of The Partners looks ...

Swatch turned 30 this year, but its story could have been entirely different if the Swiss watchmaking industry had continued on its downward trajectory of the 70s. Uri Baruchin of The Partners looks ...

The hip horologer Swatch takes notice of BenCab’s Sabel, and the two embark on a momentous journey. Swatch turned 25 last week, and they celebrated with utmost flair in an event that wowed guests with ...

It all started out so peacefully. Tiffany announced a joint venture with Swatch back in 2007, proclaiming the watch maker gave it "unparalleled distribution capabilities and experience in the luxury ...

The 14 Greatest Swatch Watches Of All Time Swatch. This story is taken from Esquire's About Time newsletter. Get it free into your inbox every Sunday at 8am. Sign up here Swatch recently unveiled a ...

At the center of the Swatch Museum in the Swatch Group headquarters in Biel, Switzerland, a special watch is displayed in a separate showcase. While Swatch is famous for its affordable plastic watches ...

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...