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The first shows illusionist Brett Myers performed at the Bird-in-Hand Stage had an audience of eight or 10 people. Now, four years later, shows in the 151-seat theater are often sold out. Is it magic?

With a magic word and a lot of enthusiasm, an elementary school teacher in East Los Angeles is encouraging good attendance among his students. Oscar Vázquez, a first-grade teacher at KIPP Iluminar, is ...

Finally, science has confirmed what Penn & Teller have been telling us since Bullshit! began in 2003: magic isn’t real. Indeed, a team of researchers is using the lessons from persuasive “stage magic” ...