Backed by Primo Brands, the iconic blue bottle is being repositioned as both aspirational and accessible. If you’ve been noticing that cobalt-hued water bottles have started to pop up everywhere ...

If you've ever stood in front of a large display of bottled waters and wondered which one to buy, I don't blame you. There are countless bottled water brands on the market, and you may think, hey, ...

In early 2025, the bottled water brand Saratoga went viral. Long before the advent of social media, 125 years ago, the sparkling mineral water brand Apollinaris was one of the first bottled waters to ...

Brand also launches new digital campaign, "Keeping It Real," which puts the city's stories and people front and center, featuring art by local artist George F. Baker III and a community vote to ...

Cultural trailblazer is the face of the first chapter of the premium spring water brand's story for 2026, which will unfold with unexpected moments and figures Captured in cinematic black and white, ...

A lawsuit has claimed that one of the world's largest mineral water companies, Poland Spring, is falsely claiming that it is selling spring water. A federal judge in Connecticut has ruled that the ...