Of particular concern is that generative AI models can make it much easier and cheaper for malicious agents to create and manage believable accounts. We have uncovered many examples of coordinated ...

Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...

Barron Trump and his teenage influencer buddy Bo Loudon could be the most powerful weapon in former President Donald Trump’s arsenal as election season kicks into high gear. At 18, Barron Trump, the ...

Democrats are grappling with how to up their game on social media following an election cycle where they acknowledged they were trounced by Republicans on platforms like X, Instagram, and YouTube. In ...

While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics.

Democratic presidential nominee Vice President Kamala Harris shakes hands with supporters during a campaign rally at Enmarket Arena in Savannah, Georgia on Thursday, August 29, 2024. Democratic ...