Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

A good way to construct an effective marketing plan is to use the SMART outline. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. If you develop your company's goals and ...

As an entrepreneur, it's vital that you create specific objectives as part of your business plan. Establishing objectives helps drive your company toward continuous success, and remains a benchmark ...

GOALS are an essential part of sales leadership. But you don’t stop at simply knowing where to go or what to do next. You need to work smart by knowing your “SMART” objectives: “Specific” and ...

It’s important to make sure that you have meaningful and realistic objectives for your SharePoint solution. If you want business decision makers to pay attention, your objectives need a measurable ...

Clear goals, objectives and targets will help ensure that measurable progress in your strategic plan. Goals, objectives and targets should be specific, measurable, achievable, relevant and time-bound ...

A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

I was speaking recently with a friend who was relatively new to his job and was confused: He had two major project responsibilities with deadlines approaching, didn't have adequate time to complete ...