Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

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We all want to set smart goals at work and in our personal lives, but there's an actual SMART goal system that's focused on setting achievable goals, and it's worth checking out. TMRW did some digging ...

You need a touch of positive aggression and a realistic company vision to create effective goals and objectives for your employees. The most effective goals motivate your team without discouraging ...

The acronym SMART stands for specific, measurable, attainable, realistic and timely. Using SMART in advertising creates a clear-cut path to preset goals. With a defined timeline to achieve the SMART ...

How you brainstorm, plan steps and measure your goals will determine whether you reach them. People who set goals have higher self-esteem, self-confidence and motivation than their non-goal-setting ...

A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective.

A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...

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As one year prepares to turn into another, it’s a good time to take a step back and look at how the deck is stacking up for the future of technology. Times are really changing: we’ve got self-driving ...