COLUMBIA — On Saturday, Nike revealed the next step in South Carolina women's basketball legend and WNBA MVP A'ja Wilson's new signature shoe. It didn't take long for criticism to roll in. In a since ...

Basketball fans and sneakerheads were treated to a surprise early Saturday morning. Adidas officially unveiled the signature logo for Minnesota Timberwolves guard Anthony Edwards. Let us be the first ...

Caitlin Clark's sophomore season in the NBA has been defined by injuries, but on Monday, there was some positive news surrounding the star guard. Nike revealed the first look at Clark's new signature ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. Over the past several years, Oklahoma City Thunder star Shai ...

Caitlin Clark has been a sponsored Nike athlete since 2022, when she signed a name, image, and likeness deal with the massive athleisure brand during her time in college. Two years later, before the ...

Clothes often make a statement without the wearer having to say anything. When it comes to the stuff that's hot in the streets, many clothing lines try to set themselves apart with certain deliberate ...

Lamine Yamal’s rise has been nothing short of extraordinary. At just 18, he’s already a domestic treble winner with Barcelona, a European Championship winner with Spain, one of the most exciting ...

The NBA usually captivates the sports world and sneaker community on Christmas Day, but if we have learned anything in 2025, it is that WNBA players are just as influential in the footwear industry.