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How to use SMS messaging for your business

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS ...
Business Insider

SMS marketing may cost more to set up than email, but 2 small-business founders say it's worth it

When it launched 10 years ago, GreenPal, an app connecting people to local lawn-care services, initially relied on emails to customers about booking yard work or paying their bills. It got few ...
JSTOR Daily

Carefulness Matters: Consumer Responses to Short Message Service Advertising

Short message service (SMS) has been widely used by consumers, and SMS advertising has emerged as a popular topic in advertising and mobile commerce areas. However, the literature has not sufficiently ...