Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

The inverted pyramid has been used for years in journalism to create news stories, and for good reason. The art of front-loading content (giving the most important information up front) makes this ...

Journalism researchers have found that women are engaged by all news stories the same, regardless of the style in which stories are written. In the past several years, newspaper readership has shrunk ...