Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Keep in mind that it is likely that the person will not ...

Releasing a game demo may not actually be a very good way to boost game sales; in fact, it could reduce the number of copies you shift by up to half. That's the claim made by industry analyst and ...

Garin Hess is the author of “Selling is Hard. Buying is Harder.” and the founder of Consensus, the leader in demo automation software. We often approach B2B sales selfishly: “How do we close more ...