Few other communication tools have as much reach as SMS. While we might only sporadically check emails and instant messages ...

The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves.

In the digital age, text messaging has become the preferred method of communication for many. That's in no small part due to the ease with which a text can be sent. However, ease of use aside, ...