After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

SAP Customer Experience LIVE 2025 will take place from October 6 - 8, 2025, in Las Vegas. The event will be held at the Venetian Convention & Expo Center and will bring together professionals from ...

SAP offered a practical take on how AI is being used to improve business operations, detailing work with adhesives company Henkel to streamline its returns and exchange process through automation. The ...

Industry leaders team up to help customers connect data across their organizations, find powerful insights and deliver intelligent services with AI Shantanu Narayen, CEO, Adobe (left), Satya Nadella, ...

Our first look at Gartner’s Magic Quadrant for CRM Customer Engagement Centers (CEM) showed a market littered with obsolete business applications. However, the three vendors in the Leader’s Quadrant - ...