Rising secondary market prices for Rolex watches in the first nine months of 2025 hit the buffers in the fourth quarter.

Shoppers are willing to pay nearly 30% more for used watches that are certified by the Swiss brand itself.

American watch collectors can now purchase pre-owned, fully authenticated Rolexes directly from the company itself as part of the expanded program.

Some coveted new models now qualify for the brand’s Certified Pre-Owned program. Rolex’s Certified Pre-Owned (CPO) program was in the news recently after a study revealed just how wide the price ...

A long-time insider favourite: a steel and platinum marvel with a deep sunburst blue dial that shifts with the light. The Yacht-Master spent years trading way, waaay above RRP; today, it’s one of the ...

Chicago-based CD Peacock is launching the Rolex Certified Pre-Owned program, providing new and existing clients the opportunity to buy official pre-owned Rolex watches. The Rolex Certified Pre-Owned ...

For years now, the narrative around buying a Rolex watch has gone something like this: They’re impossible to buy new from an authorized dealer and their prices are massively inflated on the secondary ...

Rolex Submariner watch with black dial and bezel, stainless steel case and bracelet, shown underwater. Another year, another ...

If you think of a Rolex Certified Pre-Owned boutique as a place to get a slightly used Submariner, a well-loved Datejust, or some other “used” Rollie, think again. For many who took a cynical view of ...