Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury ...

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

This year’s Rolex news comes via WatchPro, which scooped the details on Rolex’s latest price increase via a leak of the brand ...

You could be paying more for a new Rolex watch at an authorized dealer in 2025 after used Rolex prices continued falling last year. But rising retail prices could be good news for collectors and ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

This story is from an installment of In the Loupe, our weekly insider newsletter about the best of the watch world. Sign up here. Anyone who’s ever bought or contemplated buying a secondhand Rolex ...

If you've been keeping an eye on the vintage watch market, you've probably noticed how certain models keep climbing in value year after year. It's fascinating to see which timepieces continue to ...

At the end of 2022, Rolex first announced its Certified Pre-Owned (CPO) program, meaning the world’s bestselling watch brand would finally be able to exert some direct control over its highly inflated ...