Much ado is made each year when Rolex releases new watches. Back in 2018, when the most recent Pepsi GMT Master II was launched in stainless steel, the model was immediately valued at double its ...

Most collectors are losing their minds over the new Rolex Submariner, but the real fun in Rolex’s new 2020 lineup lies in the new Oyster Perpetual collection, now available in a rainbow of cheerful ...

“While I am thrilled that Rolex has focused attention on what is arguably its flagship model, increasing the size to 41mm in diameter feels about a decade behind the times to me, back to when people ...

After delaying its product introductions and imposing temporary factory closures due to the Covid virus, Rolex has finally introduced its long-awaited new 2020 lineup, including new Submariner and ...

Alongside the bombshell announcement of a larger, 41mm Submariner, Rolex also announced new versions of its entry-level watch. The dressy Oyster Perpetual has a substantially upsized 41mm case size ...

Bob’s Watches, a leading reseller, says the brand outperformed even though they are affordable compared to other Swiss brands like Audemars Piguet and Patek Philippe CEO Paul Altieri says the Daytona ...

The in-joke with Rolex watches was always that even if you had the money to afford one, you’d be hard pressed to find a shop that would sell you one. Demand outstripped supply, and the most likely ...

Rolex’s founder, Hans Wilsdorf, was onto something when he made his company logo a crown – it has remained the king of watch brands for more than a century. Its enormous brand equity is partly because ...