Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury ...

The average price increases varied from the U.S. to the U.K., suggesting the newly implemented 15% tariffs on Swiss watch ...

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

Rising secondary market prices for Rolex watches in the first nine months of 2025 hit the buffers in the fourth quarter.

Rolex’s new year price rise for the UK has come in at an average of around 5%, WatchPro analysis on January 1 reveals. The ...

Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches in its collection rise more than 8%. The change comes after a record-breaking year ...

While the best Rolex models haven't been a breeze to pick up at retail for a while now, they've at least been relatively well priced. Compared to the secondary market prices, Rolex at retail is quite ...

A new report indicates that Rolex is about to raise its prices an average of 7 percent across its catalog beginning in ...

A Morgan Stanley analyst said it's "unlikely that secondary prices will stabilize in the near future." ...

Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...

"I think it definitely created this false perception that the market was higher than what it actually is," WatchCharts founder Charles Tian said.