While Roblox has become a go-to for brands that want to connect with younger consumers, Ikea is taking a fresh approach and focusing on potential employees. The activation is part of a larger push ...

Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job. The Swedish retailer announced in a press release Monday that it will be launching “The ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

Everyone knows of IKEA, whether it is to get bookshelves to display their collections of funko pops, video games, and books – or to get a really fancy desk for a PC setup. Everyone also knows of ...

Furniture chain Ikea says it's hiring real people to work inside a virtual store within the gaming platform Roblox. Ikea's virtual employees will be paid the same rate as a London co-worker — £13.15 / ...

Later this month, a select number of people will know what it feels like to earn a higher salary working a retail job on Roblox than some people actually make in person. Starting on June 24, Ikea is ...