One reason that Fortnite is sharing the wealth with community developers is that its biggest competitor, Roblox, has been ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

At some point, Roblox players receive items they feel are better in the hands of a friend. Unfortunately, players are not allowed to gift items in Roblox. However, there are alternatives to gifting ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...