'There is a chance that they will stay in Roblox': Gen Alpha is into PC gaming, but one industry analyst isn't so sure they're going to age out of their favorite haunt

Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's ...
Seeking Alpha

Roblox A Long Term Buy For Demographic Shifts

Kids having fun can't be quantified. Roblox has a bright future in the long term. Remote life is here to stay, and Roblox is an interactive platform that kids of all ages enjoy. Roblox is an online ...
Fast Company

Gen Alpha is getting zits, so acne brands are meeting them at a popular hangout

Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered ...

Roblox’s ‘Italian Brainrot’ Trend, Explained

Italian Brainrot has spread across TikTok, YouTube and Roblox, leading to viral hit ‘Steal a Brainrot’—but what is the ...
The New York Times

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...