But while the current conversation around the stock focuses largely on quarterly bookings and margin pressures, the more interesting question is what Roblox will look like in five years. Because ...

The final reason Roblox is everywhere: it's polarizing. The stock has more than doubled in 2025 and now trades at 19 times sales -- a multiple that assumes near-flawless execution. Yet Roblox remains ...

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

Earlier this year, Grow a Garden --a game created by an unknown teenage Roblox user-- blew up in popularity and became one of ...

Are you a print subscriber? Activate your account. By Tim Nudd - 9 min 17 sec ago 3 hours 24 min ago By Ad Age Staff - 3 hours 26 min ago By E.J. Schultz - 3 hours 39 min ago By Gillian Follett - 8 ...

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Roblox expects bookings to grow by 20% at least annually until 2027. Bookings growth outpaced the growth in developer exchange fees and infrastructure and trust and safety costs for 2 straight ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...