Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and improved ...

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships. The platform ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Shares of Roblox Corp. (RBLX) rallied 4.63% on Tuesday after the immersive gaming and creation platform announced a partnership with Alphabet, Inc.’s (GOOGL) (GOOG) Google. The San Mateo, ...

Recently, Roblox got in trouble with the Children’s Advertising Review Unit for failing to clearly label in-game ads for children under 13 and using social media influencers who failed to identify ...

Gaming Industry Roblox CEO horrifies every parent alive with his ambition that the platform become a dating hub, even if he promises age verification: 'A virtual date to start, and then if they ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...