Also: All the news and watercooler chat from Fortune.

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

Domino’s Pizza announced Tuesday the launch of Domino’s Rewards: a revamp of the Ann Arbor pizza chain’s loyalty program that will give members rewards faster and offer tiered redemption ...

These new partnerships not only broaden everyday earning opportunities but also simplify points conversion and deliver added value through exclusive benefits. As Radisson Hotel Group’s global ...

Tokenized rewards, decentralized tracking, and the promise of global flexibility are all at work in this digital overhaul, which may offer better transparency, user control, and efficiency across a ...

Subway attempted to bring customers back into stores late last year with the relaunch of the Sub Club loyalty program, but ...

GM is sweetening the deals for its GM Rewards members. It's revamping its GM Rewards loyalty program and launching a new GM Rewards™ Mastercard® from Barclays US Consumer Bank. GM Rewards ...

The fast-food sandwich giant will stop giving the fourth sandwich for free starting in April as it converts into a solely points-based ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a ...