We’re at the start of a new year, and you know what that means: It’s time for Rolex’s big annual price increase. The Crown typically raises prices on its watches at the start of each year to keep pace ...

Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches in its collection rise more than 8%. The change comes after a record-breaking year ...

The watch community has long speculated about whether Rolex would raise its prices in 2025, and now the answer is clear: yes, they have. The adjustments span across nearly all collections, from the ...