There are many templates available for business plans and you can choose the format that is best for you and your business.

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Disney+ is offering its Basic (With Ads) streaming subscription to users in the US at a massive discount of 75%. Users can get their hands on the Basic plan for three months by paying just $1.99/month ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

Everyone’s heard the old adage about building a better mousetrap—the idea that a great product or service sells itself. Michael Goodman, marketing consultant, says that nothing could be further from ...

Joshua Hammond ’23 and his classmates in his “Sport Marketing” class had the opportunity to apply what they learned in the classroom for the duration of the spring semester as they developed marketing ...

A marketing plan that combines strategic focus with tactical agility helps rally the team to deliver business results and long-term sustainable growth, writes Kaushik Prasad Post World War I, the ...

With less than 100 days to kickoff of Virginia Tech Football's 2022 season, the Virginia Tech athletic department has announced promotional plans, theme days and Effect Game dates for the Hokies' ...