How To Boost A Social Media Marketing Strategy: 19 Key Data Points

Looking beyond surface-level views and likes by analyzing platform-specific behaviors and conversations can reveal patterns ...

Sephora cozies up to beauty creators with new affiliate program

My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate ...
Forbes

Understanding Social Media's Impact On Audience Engagement: Strategies For Effective Digital Communication

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals, ...
Gizmodo

Researchers Made a Social Media Platform Where Every User Was AI. The Bots Ended Up at War

Facebook is displayed on a smartphone, with a person's hand tapping to like a post. © Wachiwit (Shutterstock) Social platforms like Facebook and X exacerbate the ...
Futurism

Scientists Created an Entire Social Network Where Every User Is a Bot, and Something Wild Happened

It’s no secret that social media has devolved into a toxic cesspool of disinformation and hate speech. Without any meaningful pressure to come up with effective guardrails and enforceable policies, ...

Honk if you like sovereignty! How Gander is building a Canada Strong social media platform

CEO Ben Waldman explains why making a homegrown social network is crucial to safeguarding the country’s values, economy and ...
Radio World

Streaming and Social Media Habits Surge, Says Infinite Dial

Now more than ever, listeners are streaming audio — most likely from their smartphones. An estimated 210 million Americans stream audio online each week and 79% percent of the U.S. population listened ...