The Freeduhm.com and AdPlunge alliance strengthens programmatic capabilities and unlocks scalable revenue growth for ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Launched at CES last year, DIRECTV Remote is the company's dedicated (DOOH) network built upon its nationwide footprint of commercial establishments. Now, with DIRECTV's national rollout of its new ...

Ask a marketer where their last ad ran and why, and they’ll probably shrug or send a spreadsheet that answers nothing. Programmatic promised clarity: automation, efficiency and measurable outcomes.

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Programmatic has long had the association of complexity, risk, and confusion, but as it continues to move up the industry agenda, growing in stature and revenue, media businesses know they need a ...

Digital audio services provider Triton Digital has acquired Manadge, an advertising intelligence platform specializing in programmatic advertising. This acquisition will allow Triton Digital’s ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

It’s a programmatic world, after all. And proving it (or re-confirming that, more like it), is eMarketer’s 2015 Programmatic Advertising report. According to its data, programmatic video will account ...

For years, B2B marketers have shared knowing glances across the table around the realities of using programmatic digital advertising. The use of third-party cookies has enabled marketers to create ...