Selecting the right packaging can help a brand end up with boxes that will protect the product and even promote it amongst the competition. Luxury packaging is increasing in popularity due to its ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...