Startups don’t die from lack of money. They die from lack of market. “The number-one reason startups fail is they launch to no market need,” Tabas said. “They were high off their own idea and built ...

Marc Andreessen, the founder of Andreessen Horowitz, notably stated that a business went through two stages: before product-market fit and after. This is very true, and getting to product-market fit ...

I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

What if the secret to your business’s success isn’t just about having a great product, but understanding exactly where you stand in the journey to product-market fit? Too often, entrepreneurs chase ...

Many entrepreneurs and business owners start a company because they feel there's a need for their product. The people who need what they offer are their target market, with marketing segments ...

Sequoia Capital is one of the best-performing venture firms in Silicon Valley, thanks to bets on companies including Apple, Cisco, Google, Instagram, and Stripe. When Sequoia started Arc, an ...

The market value of a product is the price point that is generally accepted by seller and buyer. While each customer may have a different perception of product worth, a primary goal of market research ...

At this year’s TechCrunch Disrupt, we assembled an all-star panel of venture capitalists working across the entire range of startup growth and got their insights on assessing product-market fit — a ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

When you look at your company, ask a simple question — are we market focused or are we product focused? For most businesses it is not an either/or answer. There is usually a blend that drives ...

Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. It’s no different in ...

Discover how market challengers use strategies like pricing, product differentiation, and innovation to compete with market leaders and change industry dynamics.