The majority of approaches to product line design that have been proposed by marketing scientists assume that the underlying choice model that describes how the customer population will respond to a ...

Atego Vantage combines model-based systems and software engineering, asset-based modular design and product line variation to provide model-based product line engineering, with a claimed 62% reduction ...

"This line exists because not everyone wants modern excess,” said Scott Wallace, CEO of ECD Automotive Design. "The Heritage ...

A solo product sitting on the shelf of a store faces an uphill battle catching customers' attention. But a product line, with interrelated versions of a central idea and brand, is much easier to ...

Opinions expressed by Entrepreneur contributors are their own. Expanding a product line and scaling a business can be a challenging but rewarding process. Nevertheless, it is a complex process that ...