Sheryl is VP of Marketing & Comms at Plus One Robotics. She’s won many industry awards and was named 'Global Best Partner' while at Apple. Before hitting the market with a new product, whether a brand ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their new product marketing strategy on the natural food ...

Opinions expressed by Entrepreneur contributors are their own. In every tech company, there is, at some point, the challenge that not every department is getting what they want. Product guys want to ...

The Hidden Reason Most Digital Campaigns Underperform Digital marketing often takes the blame when growth stalls. Teams ...

Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Opinions expressed by Entrepreneur contributors are their own. So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all ...

Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...