This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

Looking to learn what you need to know about the latest new products from Titleist? These handy thumbnails will keep you up to date on the company's new releases across all club and ball catetgories.

Alignment technology on golf balls has made huge advances in recent years and now Titleist have introduced Soft AIM 360 on two of their offerings, the AVX and Tour Soft. AIM stands for Alignment ...