The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...

Campaign’s top 10 agency-related stories followed the year’s biggest headlines, including Omnicom-IPG, Cannes controversies, ad agency lawsuits and more.

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

Apple's "Shot on iPhone" ad campaign has proven to be quite popular since it began in 2014, and it has now received the Grand Prix for Creative Effectiveness at Cannes Lions . The "Shot on iPhone" ...

Here's our round-up of some of the year's great ad and marketing moments from the firms you know, based here in Richmond.

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Since the NBA's spike in popularity years ago, brands have worked with basketball players to help sell their products. From Penny Hardaway's Nike ad back in the 1990s to more recent campaigns, like ...

Shares of American Eagle have been rallying due to a new ad campaign featuring actress and producer Sydney Sweeney. Critics decry a lack of diversity in the campaign. The added attention could boost ...