First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

Hair enthusiasts know that there are many ways to achieve perfect spirals and bouncy curls, but nothing can top the rod set. It can be done regardless of the texture of the hair and doesn’t expose it ...

Ever wondered how K-pop stars like Suzy and Ive’s Wonyoung look so flawless with their wavy locks? Digital hair perms might ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

Perms are making a comeback this year, but they're looking sleek and modern this time around. The word "perm" brings poodle-head hair to mind; the kind that seems to be synonymous with the '80's ...

If you've been wanting that wavy, effortless, off-duty-model type of hair that's been everywhere these days, you're in luck. The solution? A perm. Frightened? We asked Damian Santiago, co-owner of ...

The perm is back and at some salons and barbershops on Long Island, they’re quite popular … with men. Inspired by K-pop idols, soccer stars, hockey players and TikTok, where the term #manperm has ...

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