EnergySage, a leading online marketplace for clean energy, has revealed that the average solar shopper on its website breaks even on their solar purchase in about 7.1 years. Considering the lifespan ...

Switching to solar energy is a major financial commitment and, if you’re like most homeowners, you’ll want to know how long it will take to recoup your investment. This average recovery time, called ...

You know you’re supposed to “watch CAC.” An investor asked about it last pitch. Your dashboard shows numbers moving, but you’re not sure what actually matters. Is a $2,000 CAC good or terrible? Does ...

What Is The CAC Payback Period? The PAYBACK period for customer acquisition costs (CAC) means the time taken by a company to recover the expenses incurred to acquire or onboard new customers. The CAC ...