Tombras has teamed with Attain, a commerce data platform, to optimize its media performance and sales metrics. The alliance, complementing Tombras' existing ad tech, will aid media buying and planning ...
MarTech on MSN
Performance marketing is being rewritten by AI
From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...
Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite. Let's dive into the evolution of social media advertising ...
Performance Max has evolved dramatically since its 2021 launch. If you’re still running campaigns like it’s 2023, you’re leaving serious performance gains behind. With Google rolling out enhanced ...
Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across Google’s inventory. However, with its “black box” nature, optimizing PMax can feel ...
The festive season is upon us and with it an influx of holiday paid media ad campaign launches. As the dust settles on the Black Friday and Cyber Monday shopping blitz, brands are left with a burning ...
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