Hosting an open house is exciting, but the real opportunity comes after the last guest leaves. A well-timed open house follow-up email is often what turns a quick conversation at the door into a real ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...