Roblox's Untapped Billion-Dollar Advertising Opportunity

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...
GameSpot

Roblox Will Now Let You Watch Ads For In-Game Rewards

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...
Business Insider

Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships. The platform ...
Variety

Roblox to Sell Video Ads Targeting Users 13 and Up Following Trial Testing With Walmart, Warner Bros. Pictures

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...