Researchers have characterized brain activity that occurs when we are socially influenced to change our minds. The study shows how the brain distinguishes between different types of social conformity ...

A new Journal of Marketing study sheds light on the dynamics of likes in social advertising and their impact on user ...

LMU researchers show what happens in the human brain when we try to influence other people or when we ourselves are influenced by others. When people change their opinion after they have received ...

Prior research on political judgment has been polarized, with one group emphasizing normative models of political inference and the other emphasizing heuristic models of political inference. In ...

Contemporary leadership styles promote democratic values and follower-centric approaches. But what should a leader do when these ethical strategies fail and the company associates refuse to implement ...

Researchers led by Ali Mahmoodi at the University of Freiburg in Germany have characterized brain activity that occurs when we are socially influenced to change our minds. Publishing in PLOS Biology ...