Metrics miss why. Behavioral data tracks what happened, but it rarely explains why customers act or leave. Feedback loops fill in those gaps. Ask, act, announce. Closing the loop requires three steps.

Feedback loops identified in a study could heat the Earth beyond anything humans can control, scientists have found. A team of international scientists, including ones from Oregon State University, ...

When sea ice melts, it can lead to faster warming because water absorbs more heat than ice does. That’s one of more than 25 climate feedback loops found in a recent study from Oregon State University.

Switching power supplies rely on feedback control loops to ensure that the required voltage and current are maintained under varying load conditions. Design of the feedback control loop influences ...

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