The Nike SNKRS app launched in 2015 with the intent of provided access to new releases, but lately it has become as dependable as the lottery when it comes to hitting on a coveted sneaker. With a gang ...

With Super Bowl 53 getting ready to kick off in Atlanta, brands are seeing dollar signs. And you know Nike, given its status as a sportswear giant, has to go all out for the event. That's why the ...

In an internal meeting at Nike last week, the company addressed the current state of the SNKRS app, the digital home of its most coveted product. While the app has been successful for Nike and is a ...

Nike opened a SNKRS pop-up store in Atlanta that serves users of the brand's SNKRS mobile app with shoes, apparel and other merchandise, including access to new shoe drops, until the end of March, ...

Nike's app for sneaker fans isn't perfect, but it points to the potential of the company's digital strategy. SNKRS is more than an online shoe store To the average shopper looking for a new pair of ...

On the morning of our most recent Halloween, Nike and Jordan Brand released one of their most eagerly anticipated sneaker drops of the calendar year. A white, black and brown version of the classic ...

From zero sneaker apps from the big-name manufacturers to two announcements in mere days. On the heels of Adidas announcing its Adidas Confirmed app, where sneaker lovers can go to reserve the most ...

It may be hard for Nike to steal some of Adidas' current thunder, what with the upcoming release of Kanye West's highly anticipated Yeezy Boost and all. Still, those of you who are Nike die-hards will ...

Since its mid-Sixties inception, Nike has perpetually pushed the envelope on technological innovation. In 2015, the Oregon superbrand tackled issues surrounding limited-edition sneaker rollouts – from ...

On a mild Thursday night at the Los Angeles Forum, Nike’s public relations team and a group of journalists from some of the country’s leading lifestyle, tech, and general interest websites gathered to ...