Snoop Dogg and Martha Stewart are lighting up fans’ lives with a new collection from BIC that combines functionality and style. If you’ve ever imagined hanging out with the unlikely besties, you can ...

Martha Stewart is partnering up with her friend-turned-business partner Snoop Dogg once more—this time, on a collection of BIC EZ Reach lighters, to help you light candles, fireplaces...and so much ...

These pre-Super Bowl ads will run before, during and after the big game on AdBlitz, YouTube’s custom destination for watching Super Bowl ads They will also be active on YouTube Sports and YouTube NFL ...

Snag 25% off a two-pack of BIC’s first-ever reloadable lighter and get up to 15,000 lights. October 29, 2025 Add as a preferred source on Google Add as a preferred source on Google The following ...

The new designs are inspired by the duo's personalities and aesthetics. Entertainment legend Snoop Dogg and lifestyle innovator Martha Stewart have released new BIC EZ Reach lighter designs inspired ...

Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame, only ...

The new series celebrates Marilyn Monroe and Elvis Presley. BIC introduces its newest series of licensed lighters, the Icons series, featuring Elvis Presley and Marilyn Monroe. The series celebrates ...

Snoop Dogg and Martha Stewart are teaming up for a Super Bowl 2022 ad and the Puppy Bowl. Pic credit: ©ImageCollect.com/Xavier Collin/Image Press Agency A dynamic ...

SHELTON, Conn., Aug. 18, 2020 /PRNewswire/ -- BIC, a world leader in stationery, lighters and shavers, today introduced the BIC EZ Reach lighter, hailing it as the ultimate lighter for all lighting ...

"Cake Boss'" Buddy Valastro and Shelton-based BIC have collaborated to celebrate BIC Lighters' 50th anniversary. On Tuesday, both BIC and Valastro posted videos on Instagram and TikTok announcing the ...