Netflix & Sony Pictures Close $7B-Plus Exclusive Global Pay-1 Deal In Industry First

Netflix and Sony Pictures Entertainment said Thursday that they have hammered out an industry-first $7 billion-plus worldwide ...
Marketing-Interactive

Netflix taps Singapore’s Nativex to bring brands to streaming audiences

Netflix is teaming up with Singapore-based adtech Nativex to open its ad-supported streaming service to brands worldwide. The ...
Yahoo

Netflix partners with Hasbro and Mattel on 'KPop Demon Hunters' toys

Netflix is looking to capitalize on the popularity of its animated movie "KPop Demon Hunters" — and continue its foray into the retail space. -/Netflix/dpa Netflix is looking to capitalize on the ...
TheWrap

Netflix Partners with Middle East Broadcaster MBC Group on New Streaming Bundle

Netflix has announced a new streaming partnership with Middle East broadcaster MBC Group that will make the U.S. streamer’s content more easily accessible to Middle Eastern and North African (MENA) ...
Yahoo

Netflix partners with Hasbro and Mattel on 'KPop Demon Hunters' toys

Netflix is looking to capitalize on the popularity of its animated movie "KPop Demon Hunters" — and continue its foray into the retail space. Netflix on Tuesday announced a licensing deal with toy ...