A business name not only represents the company's mission and values but also plays a significant role in how it is perceived by its target audience. Recognizing the challenges that entrepreneurs and ...

The best business names are catchy but also have a story and clear message behind them. Many, or all, of the products featured on this page are from our advertising partners who compensate us when you ...

Introducing a new business to the world is a very big deal. You have a great concept in mind, but you still need to come up with the perfect name. Not to put any added pressure on you, but the name ...

Think you have a clever name for your business? Good! But you also need to make sure that name isn't being used by someone else--and that you protect it once you're sure it's yours to keep. Choosing a ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

Lieba Golden-Koulendros got into the naming business by accident. “I met up with an old friend who happened to be working at a branding firm where they had just developed the name Viagra,” said Golden ...